質の高いコンテンツとは?ウェブマスターガイドラインを和訳・要約してみた | 世界の宗教とスピリチュアル

質の高いコンテンツとは?ウェブマスターガイドラインを和訳・要約してみた

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In recent months we’ve been especially focused on helping people find high-quality sites in Google’s search results. The “Panda” algorithm change has improved rankings for a large number of high-quality websites, so most of you reading have nothing to be concerned about. However, for the sites that may have been affected by Panda we wanted to provide additional guidance on how Google searches for high-quality sites.

検索エンジンのアルゴリズム”パンダ”が変わったとありますね。

質の高いウェブサイトの評価基準が変わったとのことです。

Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals. Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year. In fact, since we launched Panda, we’ve rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.

ウェブサイト運営者はグーグルのアルゴリズムに焦点を当てすぎるのではなく、UX(ユーザー体験)を重視しろ、とのことです。

ウェブサイト運営者の中で、パンダアルゴリズムが変更になっとことに執着していたが、パンダアルゴリズムは約500もの検索の改善を行ったに過ぎない。

 

質の高いコンテンツとは?

What counts as a high-quality site?

Our site quality algorithms are aimed at helping people find “high-quality” sites by reducing the rankings of low-quality content. The recent “Panda” change tackles the difficult task of algorithmically assessing website quality. Taking a step back, we wanted to explain some of the ideas and research that drive the development of our algorithms.

我々のアルゴリズムは、質の低いコンテンツにはランクを与えず、人々の役に立つ質の高いサイトを見つけることを目指しています。

Below are some questions that one could use to assess the “quality” of a page or an article. These are the kinds of questions we ask ourselves as we write algorithms that attempt to assess site quality. Think of it as our take at encoding what we think our users want.

Of course, we aren’t disclosing the actual ranking signals used in our algorithms because we don’t want folks to game our search results; but if you want to step into Google’s mindset, the questions below provide some guidance on how we’ve been looking at the issue:

もちろん、私たちは実際のランキング方法を公開しない。なぜなら人々に検索結果をおもちゃにされたくないから。

でもグーグルのマインドセットを知りたいというなら、下記をご参照ください。

 

  • Would you trust the information presented in this article?

記事に信ぴょう性はあるか

  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

記事はエキスパート、あるいはそのトピックについてよく知っている人物なのか

  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?

記事はコピーや真似をしたものではないか

  • Would you be comfortable giving your credit card information to this site?

そのサイトにあなたのクレジットカード情報を入れても問題ないか

→これは初めて聞きました。

もしかして審査落ちするサイトは、アドレスがhttpsではなくて、httpのままだからかもしれません。SSL設定が必要かもしれません

  • Does this article have spelling, stylistic, or factual errors?

誤字脱字、事実誤認はないか

  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

トピックはサイトの読者の本物の興味によって動かされていますか?

  • Does the article provide original content or information, original reporting, original research, or original analysis?

その記事はオリジナルな情報ですか

  • Does the page provide substantial value when compared to other pages in search results?

他のサイトと比べて本当に価値を提供していますか

  • How much quality control is done on content?

コンテンツの品質管理はどの程度行われていますか?

  • Does the article describe both sides of a story?

話の両面について語られていますか

→メリットデメリットのことだと思われます。

  • Is the site a recognized authority on its topic?

そのトピックで権威のあるサイトですか

  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?

大規模サイトですか、その場合ここのページまで目が行き届いていますか。

  • Was the article edited well, or does it appear sloppy or hastily produced?

    記事はよく編集されていますか、それともずさんで急いで作られたものですか。

  • For a health related query, would you trust information from this site?

    健康に関連したものですか、その情報は信頼できますか。

  • Would you recognize this site as an authoritative source when mentioned by name?

    有名サイトですか。

  • Does this article provide a complete or comprehensive description of the topic?

    トピックについて包括的に述べられていますか。

  • Does this article contain insightful analysis or interesting information that is beyond obvious?

    分析に対する深い洞察と、興味深い情報はありますか。

  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

    ブックマークや友達におすすめしたいと思っていますか

  • Does this article have an excessive amount of ads that distract from or interfere with the main content?

    過剰な広告は貼っていませんか。

  • Would you expect to see this article in a printed magazine, encyclopedia or book?

    雑誌や百科事典、本に載ってそうですか

  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?

    記事の内容は役に立つくらいの十分な内容ですか

  • Are the pages produced with great care and attention to detail vs. less attention to detail?

    細部まで気を配っていますか

  • Would users complain when they see pages from this site?

    読者から不満はありませんか

     

ウェブマスターガイドラインまとめ

これを読む限り、ブロガーにとってかなり厳しいことを言われているような気がします。

また内容の低い記事に関しては評価を下げるといった記載もあります。

これは雑記ブログのようなものは評価が下がるといったようなことかもしれません。

雑記ブログを運営されている方は、別に専門サイトを立ち上げるなど、検討する必要があるかもしれません。

こっちも読んで!
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